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The Everything Store Wins ‘Business Book of the Year’

I’m delighted to report that The Everything Store: Jeff Bezos and the Age of Amazon has won Business Book of the Year, awarded annually by the Financial Times and Goldman Sachs. Here’s the FT’s story...

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Blogging The Everything Store: Amazon is Santa Claus

At mighty Amazon, the omniscient computer program that practically runs the company’s supply chain is known internally as the Mechanical Sensei. The program tracks all the items and orders coursing...

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Questions for Book Clubs About The Everything Store

I recently heard from a reader who was organizing a book club discussion of The Everything Store. “I couldn’t find any great resources, so I thought I’d take a chance and email you and see if you, as...

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The Bitcoin Mining Arms Race Heats Up

Devotees watch the fluctuations of Bitcoin’s price with a fanaticism typically reserved for college football scores. Alternative currency startups are being lavishly funded by venture capitalists while...

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Facebook Turns 10: the Mark Zuckerberg Interview

Mark Zuckerberg doesn’t usually observe sentimental anniversaries. This year he’s confronted by three of them. On Feb. 4, Facebook, the company he co-founded in a Harvard University dorm, turns 10...

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Uber and the Invasion of the Taxi Snatchers

There’s a battle for the future of transportation being waged outside our offices and homes. Uber and a growing collection of well-funded startups, such as the ride-sharing service Lyft, are trying to...

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Here’s the Guy Behind Apple’s Enormous Chip Business

A February, 2016 profile of Cupertino’s chief chipmaker, Johny Srouji, for Bloomberg Businessweek.

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Welcome to Larry Page’s Flying Car Factories

A summer 2016 cover story in Bloomberg Businessweek on Larry Page’s secret flying car skunkworks with my pal Ashlee Vance.

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The Uber Slayer: the True Story of China’s Didi

Didi was one of dozens of ridesharing startups that sprouted in China in early 2012. Here’s a Businessweek cover story on how it out maneuvered them all and then went head to head with Uber.

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The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon...

Amid the throngs at the January 2009 inauguration of Barack Obama, two groups of entrepreneurs were there not just to witness history but to make it. Brian Chesky, Joe Gebbia and Nathan Blecharczyk...

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The Everything Store: Jeff Bezos and the Age of Amazon

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store—a store that...

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Silicon Valley Reckons with its Political Power

Technology’s transformation of society seems to be speeding up. And now we know where it all leads: to the 25th floor of Trump Tower, and a central spot in the national dialogue over an evolving...

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Excerpts of The Upstarts, Volume 1: The Secret Weapons of Uber and Airbnb

Excerpts of The Upstarts are out today in Bloomberg Businessweek. This includes material from the introduction and chapters four and eight. And more is coming soon!

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Excerpts from The Upstarts, Volume 2: The Real Origins of Uber

The ride-hailing company Uber Technologies was invented by a Canadian and originally coded in Mexico. An excerpt from the book on Uber’s origins in The Guardian, published just as the world is taking a...

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The Upstarts

Amid the throngs at the January 2009 inauguration of Barack Obama, two groups of entrepreneurs were there not just to witness history but to make it. Brian Chesky, Joe Gebbia and Nathan Blecharczyk...

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LinkedIn Speaker Series: Brad Stone

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are...

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Simon & Schuster to Publish Brad Stone’s New Book on Amazon

NEW YORK, March 14—Simon & Schuster will publish bestselling author and renowned journalist Brad Stone’s AMAZON UNBOUND, it was announced today. Publication date is scheduled for fall 2021. In...

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Brad Stone, “Amazon’s Secret Sauce”

Author of “The Everything Store”, Brad Stone sits down with Bloomberg’s Shira Ovide to discuss what makes Amazon tick. This conversation was recorded on December 4, 2018 at the CB Insights TRANSFORM...

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Brad Stone

Brad Stone is the author of four books, including Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, published by Simon & Schuster in May 2021. It traces the transformation of Amazon...

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Amazon Unbound

If a company and a culture can have a biographer, Stone is Amazon’s—which, given the retailer’s ubiquity, makes him a biographer of the way all of us live now.—Jon Meacham, Pulitzer Prize–winning...

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Author’s Note

Writing books about fast-growing technology companies is a little like jumping from a highway overpass onto a speeding train. Sometimes you manage to hit the caboose and hang on for dear life, your...

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The Amazon Unbound Virtual Book Tour

Over the next few weeks, I’ll be “appearing” around the country to talk about Amazon Unbound, Jeff Bezos, and all the beautiful awkwardness that comes with writing and promoting a book from my garage...

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How Jeff Bezos Beat the Tabloids

The first excerpts from Amazon Unbound are out and on the cover of Bloomberg Businessweek! It’s a selection from Chapter 13, Complexifiers, on the saga that enveloped Jeff Bezos and Amazon in late...

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Jeff Bezos to Step Aside as Amazon CEO

When Bezos announced in February 2021 that he would cede the CEO chair to deputy Andy Jassy, I wrote this opening essay for Bloomberg Businessweek.

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A True Story: I won $10,000 in Whole Foods Gift Cards

Out of the blue in 2019, I got a call from Amazon. The person on the line informed me I had won $10,000 in Whole Foods gift cards, part of a sweepstakes I was entered into by using my Amazon credit...

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The Strange Tale of Jeff Bezos and the Single Cow Burger

Copyright: Brad Stone, from Amazon Unbound From Chapter 8: Amazon’s Future is CRaP As Amazon continued to experiment and trial different ways to deliver fresh food and groceries, it faced a mounting...

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The Secret History of Alexa

Wired Magazine has the second excerpts from Amazon Unbound, on the inception of Alexa, its early challenges, and the secret identity of the actress and singer who lent her voice to Amazon’s...

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Amazon Unbound In The News

REVIEWS The New York Times, “To Understand Amazon, We Must Understand Jeff Bezos” by Ben SmithThe Washington Post, “How did Amazon grow so fast? By thinking outside the shipping box” by Marc...

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Why Amazon is buying MGM for $8.5 billion

In early 2017, Jeff Bezos gathered executives from his Hollywood division, Amazon Studios, and told them, “I want my Game of Thrones.” The chief executive officer was frustrated. The team was...

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